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It’s Not the SEO’s Fault
For Marketers: Explaining the Importance of Usability to Site Owners – Part Two Last week I launched this series on selling usability to site owners by offering some of my favorite eye opening pitches...
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For Marketers: Explaining the Importance of Usability to Site Owners – Part Three Online marketing companies typically don’t offer web site usability testing for their clients because how we use web...
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Do Your Paid Internet Marketing Strategies Target People?
For Marketers: Explaining the Importance of Usability to Site Owners – Part Four The way to capture the attention of someone browsing on the web is not by hitting the exact keyword phrase. Even search...
View ArticleAuthorship, Links, Mobile for Search plus User Experience
The buzz from SXSW regarding updates from Google’s algorithms created a stir among SEO’s but barely a stir from the usability industry. Now, more than ever before, reputation counts. You can have the...
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Studies Show Brand Marketing Investment Superior to User Experience Strategy
If user experience is important to a company’s online sales, why do they continue to not invest in it? When did human-computer experience stop being an asset in product and services design? According...
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For The Best Marketing ROI, Eat Your Veggies
Your web site design presents two options after marketing it. Invite, browse, and leave. Or, invite and guide to revenue oriented tasks. Most web sites do the first one. The investment goes into...
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Why Persuasive Design Reviews Support Internet Marketing
Every web site owner shares one thing in common. They believe their web site is fine and there’s no need in testing its performance. No web site is usable by everyone. There’s always going to be...
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Healthcare.gov: The $174 Million Website Flop
It pains me to think there are people who design, build, and push out a website like Healthcare.gov that is a national disgrace and were paid well for it. I know firsthand how contractors get away with...
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Healthcare.gov and its Mysterious Homepage
The Healthcare.gov website should be easy to use without frustration. Its guests should want to use it and feel satisfied with their experience. Here’s more feedback on the homepage. Usability and...
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Last Minute Web Site Conversions Checks Ecommerce Design
If you own an Ecommerce website, here are some conversions design recommendations for improving user experience for holiday shoppers. Put on a New Hat Kim wearing her Santa hat and (the late) Dakota...
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Internet Marketing and Web Design: The Truth is Out There
For two decades the Internet has captivated us by providing a common method of sharing and delivering information and within those 20 years the world grew by over a billion people. Just 20 years. On...
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Just Answer the Questions
Despite all the predictions over new web design layouts and methods, plus hoopla over Google’s Knowledge Graph, one glaring item is missing. Websites are not answering our questions, when we ask them....
View ArticleFlat or Big and Juicy?
While the SEO industry cries foul at Matt Cutts’ latest onslaught against guest posts, the UX industry is all a flutter over flat web design. If you read posts from web designers, they absolutely love...
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Behind Conversions Testing is a Real Person (Do You Know What They Want?)
Putting two images of page layouts in front of an audience to ask them to choose which one converted best is both entertaining and frustrating. I was reminded of this again at a recent PubCon , where...
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Healthcare.gov: User Experience Design Update
With a March 31 deadline looming for open enrollment, the broken Healthcare.gov web site is still a disaster. Let’s see how that 90 million dollar contract is working out. My favorite call to action...
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A Great Website Gives Visitors What They Came For
When was the last time you purposely chose to visit a website just to not get what you came there for? A “Free” download means you have to do something before you get it, just as OZ made Dorothy bring...
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Leroy the Sales Guy and Lessons on Use Experience
Yesterday I purchased new office furniture from Leroy the long haired, caffeinated sales guy who reminded me of the value of excellent customer service. The furniture store was gigantic and a bit...
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Your Web Site Spring Cleaning Chore List
Spring is here or winter is coming, depending on where you live, and what better time to dust the cobwebs from your website? I bet you think your site is perfect, right? Or, you are never satisfied....
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Web Design Choices Based on Visitors Needs
For all the various terms used to describe usability design, the one that most of us may relate to is the one we most care about, and that is customer satisfaction. This weekend I attended a Women in...
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How to Make Your Web Site A Conversions Leader
There are not enough great examples of websites that convert well. How would you like to be a conversions leader? Whether referred to as usability, user experience, persuasive architecture, persuasive...
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